Color psychology is far more than an aesthetic consideration in marketing—it’s a fundamental strategic tool for connecting with consumers on an emotional level. The world’s most successful brands, like Starbucks and Target, demonstrate the power of intentional color strategies aligned with brand values and target audience preferences.

Check out my vlog below to learn more about color psychology and how brands have used it!

As you develop your marketing approach, take time to consider the psychological impact of your color choices. The right palette can communicate your brand’s personality, evoke desired emotional responses, and create memorable brand experiences that drive consumer action.

Remember that colors speak a universal language—make sure your brand is saying exactly what you intend.

Reference: https://www.helpscout.com/blog/psychology-of-color/